Branding is a complex thing that requires significant investment. If you're new to the space, it can be overwhelming even knowing where to start.
There are logo designs, mission statements and numerous marketing decisions that all need to be made for branding, none of them without pressure. After all, branding can make or break a business.
For the beginner branders out there, here are four thing you need to know about branding to ensure your efforts are a success.
1. Branding is more than creating a logo or website
Branding is so much more than basic design elements such as a logo or website. Sure, these things are both extremely important components of your overall brand, but they're not everything.
A brand needs to tell a story; you want people to hear your company name and immediately know what you do and how you do it.
It is this messaging that underpins all of your branding components, including a logo design and website.
2. It's rarely an overnight success
If you're building a brand you need to be in it for the long haul. There is rarely such a thing as overnight success in the marketing world.
Instead focusing on building your brand over time, establish trust and credibility in the market so that consumers understand your business and know that they can rely on you. You are more likely to cement your name in the industry this way.
3. You need to listen to feedback from your customers
Pay attention to what your customers are saying. If people seem to be continually confused about one aspect of your business, it's not clear enough. If they are letting you know they don't like something, take this on board.
Marketing can be as much an exercise of trial and error as it can be a scientific plan, sometimes more so. Make sure you show your appreciation for feedback and then actually do something with this information.
4. Branding is an ongoing investment
Just because you've articulated your vision, made some business cards and launched a website doesn't mean you can sit back and relax.
A brand is something that should continually develop as your company grows and develops. These things are never static and should be regularly reviewed to ensure the information is up-to-date and is telling the story that you want it to.
If you want a formula which has been tested and proven to bring results for your social media branding, grab my free resources here. You will find it very helpful like so many of my students did.
I truly hope you like this article as much as I love writing it. It would be awesome if you might learn something new here to accompany your journey to freedom.
So that's it for now and feel free to cruise on another post inside my website. Thank you!
At your service,
Freedom Cruiser Team