5 Ways To Build A Strong Brand

Branding is critical for the success of a business. You want customers, and potential customers, to hear your brand and immediately understand what your company offers and what it stands for.

The hard part is building a strong brand that communicates what you need to say and has strong associations so that people instantly think of the messaging when they hear your company name.

If you are looking to build a brand but aren't really sure where to start, or maybe you're looking to build the strength of your existing brand, here are five ways to build a strong brand.

1. Define your message

Before you do anything, you need to decide on your message. What exactly do you want to communicate to customers and potential clients?

Consider the values of your company, your aspirations and the services that you deliver. Once you have the answers, think about how you want to articulate this information.

A good way to do this is by actually writing these ideas down on paper so you can play with the wording.

2. Establish a mission statement

When you have the information you want to share, it's time to decide on a mission statement. This should make it clear why the company is existence and will be used as a foundation for all of your marketing.

If you are having trouble writing a mission statement, think about what you say when somebody asks you what you do. This is the information that should be in a mission statement.

3. Define your target audience

After defining your values, goals and mission statement, work on defining your target audience. This should be specific and think about characteristics like age, gender, location and income brackets.

Your target audience is an important component of your brand as it will influence all of your marketing material.

4. Research competitors and the market

Conduct some research into your competitors and the market to see what is out there and different brands are positioned. Once you have this information, you need to consider your own brand positioning.

Are you offering anything different to competitors? Will you be cheaper or more expensive? What value can you add? All of this information will need to be communicated through your branding.

5. Decide on design elements

Finally, make your branding material look professional. Decide on a color scheme and use it consistently for logos, websites and letter heads.

Consistency is the key here. Colors, font, placement, etc must be consistent so that every time someone sees your brand, they know that it represents you, so make sure it's unique enough to catch people's attention.

If you want a formula which has been tested and proven to bring results for your social media branding, grab my free resources here. You will find it very helpful like so many of my students did.

I truly hope you like this article as much as I love writing it. It would be awesome if you might learn something new here to accompany your journey to freedom.  

So that's it for now and feel free to cruise on another post inside my website. Thank you!

At your service,

Freedom Cruiser Team