Building a strong social media process is a long journey, not an overnight trip. It requires perseverance and a careful consideration of branding.
You want your audience to be interested, engaged and interacting with your content. The easiest way to ensure you are posting a variety of regular content and meeting audience demands is to create a plan.
The following outlines a step-by-step approach to developing this plan to ensure all bases are covered when it comes to your social media presence.
Decide on your niche
Before you even start to think about your content, consider your niche. What are you offering to your audience? Where do you fit in the vast online world? What is your approach, your values, your intention?
The answers to these questions will help to establish the niche you want to exist in and what type of audience you are hoping to attract.
Decide on how often you would like to post
Once you know your niche, make a decision regarding the frequency of your posts. Consider the different platforms that you use and how they work together.
Remember you will need to post regularly to remain visible, but you don't want to overwhelm your audience by flooding their newsfeed.
Decide on the type of content that you want to post
Now that you know the frequency of your posts on different platforms, carefully consider what content you will need to keep your pages active and engaging.
These need to appeal directly to your target audience based on the niche that you are operating within. These posts should be relevant with current information, but also try to add something to the existing market.
Consider a range of posts (obviously dependent on the particular platform) such as visuals, anecdotes, small video clips, fun facts, events and promotions.
Use analytics
Analytics is a critical part of a social media plan that is often overlooked. You've spent all of this time deciding on the content you will post, how often and who it should be targeted towards, but what's the use if you don't know what content is performing best?
Do some research and add in a section about how you will measure the performance of your content and different social media platforms.
This will inform you as to what content is most popular and what platforms are most effective for your purpose.
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