With social media now a constant fixture in our lives, there is no surprise that it is being used to promote businesses, messages and lifestyles.
While the use of social media comes naturally to some, others take more time and consideration to effectively develop their social media platforms.
The truth is there are easy steps that can be taken to help develop your social media presence, the most important to do with your content.
The content you post is critical to your social media success: it attracts traffic, engages your audience and promotes your brand. In order for your content to successfully to do all of these things it needs to be interesting, current and varied.
The following 5 types of content are easy to add to your social media platforms to ensure your audience remains engaged.
It has always been said that a photo is worth a thousand words and this is true for social media.
A favorite among social media users, photos can be used to convey messages in an easy-to-understand and engaging manner. Use photos to liven up your platforms while also conveying your brand.
Videos are particularly useful when seeking to develop a social media presence as they are one of the easiest ways to engage people.
Try keeping them short and to-the-point, making sure that they align with your branding but also provide value to your audience.
Looking for different ways to engage people? Consider holding an online event to bring people together.
This will help to build a like-minded community and keep them connected with your social media platforms. Promoting health and fitness? Create a week-long challenge and share a daily workout to get people committed and interested in your brand.
Selling clothing? Try setting up an event for a one day sale where people who have responded yes to the event receive a 10% discount/free gift/$10 voucher.
This is also a great way of keeping track of the people who are really engaging with your social media.
4. Tips and facts
Try to add value to your social media posts. What are you providing that other pages in your niche are not?
Sharing regular tips and facts around your topics is a great way to share information with your audience and keep engagement levels high.
5. Blog posts
Many social media platforms have restrictions on the amount of words that can be posted.
Try maintaining a blog and post the link (along with an engaging caption and image) on your social media platforms.
That way you will be able to share more detailed information with your most loyal followers!
I truly hope you like this article as much as I love writing it. It would be awesome if you might learn something new here to accompany your journey to freedom.
So that's it for now and feel free to cruise on another post inside my website. Thank you!
At your service,
Freedom Cruiser Team