In order to make your presence known, you need a unique brand that stands out. To do that, you need to place your brand where it matters most and place it where it can be found frequently.
#1 - Websites and Blogs
Your site should be a primary mechanism for your branding efforts. This is because a site (better yet, a blog) offers more benefits than nearly all other branding mechanisms, such as paid advertising or social media marketing.
#2 - Email Signatures
Email signatures provide a valuable means of brand exposure. Consider how many emails you send out every day, without a brand at the bottom.
Aside from your name, your brand message should be contained within the signature, whatever it may be. Try to add what you are about in all forms of communication.
#3 - Social Media
Your image profile on social media should really be your brand logo. This means that for every single post you make on social media, people will associate it with the brand logo.
As well as this, the topics that you post and comment on should be related to the brand. People need to associate the brand with certain qualities.
#4 - Stationary and Business Cards
While many believe that putting logos on physical stationery is a little deprecated, this is not the case.
If anything, your brand will stand out more because this practice is not as widely used. Having a symbol or logo on your own personal desk can also serve to be a useful reminder about what you want to achieve.
#5 - Physical Products
If you are involved in the sale of physical items and design the product yourself, then you definitely want to put your logo and brand on it. This can have a massive impact as to how your brand is perceived.
#6 - Forms and Invoices
Another commonly overlooked branding opportunity is on forms and invoices. Even If you do not run a physical business, you can still brand all invoices or documentation used.
#7 - On the Left
While it might sound like a strange recommendation, logos are best kept to the left. Because we read from the left to the right, our eyes naturally gravitate towards this direction.
Studies have also confirmed that placing the logo to the left leads to better recall. Additionally, logos on the left are more likely to be termed “unique”.
I truly hope you like this article as much as I love writing it. It would be awesome if you might learn something new here to accompany your journey to freedom.
So that's it for now and feel free to cruise on another post inside my website. Thank you!
At your service,
Freedom Cruiser Team