Why Blogging is the Best Way to Promote Your Brand

There are many ways to promote a personal or business brand. Branding can get incredibly expensive, with all sorts of interesting logos and market research tools to find out more about what an audience is looking for.

Yet despite all the novel innovations, blogging remains the best way to promote a brand, for obvious reasons.

Statistically Proven Best Practice

Blogging has been consistently identified as the best kind of content marketing.

It costs 62% less and generates 3 times as many leads compared to traditional marketing methods, according to the most comprehensive study completed to date. 

You are creating high-value content around a particular product or service, and you have the opportunity to imbue your personal brand not only in the writing, but also in the logo, images, and design of the site.

Blogging is a long-term technique that fares much better than quick strategies for brand promotion such as paid advertising or brand outsourcing. The traffic generated from these strategies often does not convert well.

Provides a Unique Voice

Blogging provides a method to talk about and promote your brand in a unique way. People do not want to interact with robots and they also want to know exactly what is on offer.

All brands are built on things like “Speed” or “high-quality” or “transparency”. It is how these traits are colored and implemented that gives them a unique taste.

Blogging provides the best platform to really tell your customers what the brand is about in detail.

Establishes an Expert Reputation

The primary purpose of a blog is to create a reputation as a subject matter expert in a particular industry (among other benefits). The choice of language used is itself a form of branding.

You can use technical and professional terms if you want to give a sense of expertise and quality.

You can use a more sensationalist and direct tone if you want to establish a brand centered around self-development or more typical internet topics. Either way, you can build a community based on your expertise.

Generates Alternative Benefits

Blogging provides alternative benefits compared to pure branding techniques.

There are many things that can be done with a blog - you have various upsell methods, paid advertising, SEO value, and it provides a platform from which you can actually establish a brand with a logo and associated text. 

You can also collect email addresses from your blog and then market to them. A blog confers multiple advantages.

I truly hope you like this article as much as I love writing it. It would be awesome if you might learn something new here to accompany your journey to freedom.  

So that's it for now and feel free to cruise on another post inside my website. Thank you!

At your service,

Freedom Cruiser Team