A LinkedIn business page is a great way to tell the world about your goods and/or services and draw in some potential traffic. Here are a few tips for creating a great page.
#1: Write a compelling summary.
Don’t just leave this section blank, or let LinkedIn populate it for you based on their algorithm. Write an organic, genuine reflection of your business and offer a concise statement of what you do.
Make sure you include some good keywords, because that will help your business come up in searches.
#2: Add some products and services.
People will probably bounce off your page very quick unless they know what you do. This is your chance to clearly display your range of goods and services with text, pictures, and supporting documents.
Since the first product or service you list is the one that will be displayed on the side bar, you should make it your premier offering (or at least they one you want to attract the most attention to currently).
#3: Use great images.
Check out the range of royalty-free offerings on Pixabay, Unsplash, and like sites. You can search for some stunning imagery that grabs attention and communicates the value of what you do.
Most people these days are visual shoppers, so having good pictures is just as important as having relevant text.
#4: Ask around for connections.
Get your page looking popular. Nobody likes to attend a party with one person standing in every corner of the room.
Get your page poppin’ with some easy-meat connections...aka, your employees, friends, and relatives. This can draw additional web traffic to your page, and could help them build some additional connections as well.
#5: Get reviews.
Ask clients and customers to leave behind a review on your page. The more reviews you have, the better your page will look, and the more legit your services will appear...especially if the reviews are good.
Again, reach out to connections who are amenable to helping you out with a few words on your page so that it looks busy, and request their feedback to describe specific projects.
#6: Promote, promote, promote.
Crank out some meaningful content that people will want to see. It should be entertaining, informative, or both.
You should also add a follow button for users to click and follow your company. You can also feature, highlight, and target specific content additions to build rapport with certain demographics (such as regional clients and customers).
I truly hope you like this article as much as I love writing it. It would be awesome if you might learn something new here to accompany your journey to freedom.
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Freedom Cruiser Team